MBTA
Worked with a representative for the MBTA to concept and design a positive awareness campaign for the MBTA. Additionally wrote "Skip the traffic, go underground" tagline. Final deliverable was a series of posters and billboards, both print and digital, that were prominently displayed around Boston.
iboss
Created a series of animations to accompany iboss' Harvard station takeover. Worked closely with iboss' internal designer to match the look and feel of existing print designs on video. The animations were also displayed in every station equipped with digital screens.
Harvard Extension School
Adapted an existing print ad for video by incorporating the design elements into a subtle animation.
New Hampshire Tourism
Worked closely with the GYK Ankler design team to art direct/instruct the use of video for the then new three array screens. Process included creating mockups, technical assistance, and providing design feedback. New Hampshire Tourism's positive experience generated consistent buys of the format.
Press Release
Press Release
Posters
Mastlight Apartments poster
MIT course poster
Civil Service exam poster
Alternate Civil Service exam poster
Examples of one-off print ads for smaller buys
Mockup Examples
Frequently created digital mockups for the sales department to present to high-level potential clients (local and national). Formats ranged widely, reflecting all of Outfront's offerings. This process was largely independent and the outcomes reflect my personal direction.
Internal Content
Created a variety of internal assets including event materials, documents, wayfinding, and advertisements.
