Maria Sodano - Disney+

Cruella

Cruella explores the rebellious early days of one of Disney’s most notorious (and notoriously fashionable) villains. Set in 1970s London amidst the punk rock revolution, the movie reveals the series of events that cause a young grifter to embrace her wicked side and become Cruella de Vil.

Taking inspiration from zines, punk style, and feminist artists, my team created a full campaign that echoes the look and feel of the film. I utilized a large collection of studio assets alongside textures and type treatments I designed to adapt to various platforms and tie into our marketing objective.

Art director: Molly Johnson - Senior designer: Anisone Sevonthang - Copywriter: Rachel Smith - Motion: Lorrie Cartago, Boyang Lui

Collage made with physical and digital techniques next to inspiration images

Brainstorming session with senior designer

Initial storyboard for the Instant Experience

Examples of research and exploration

Cruella Promoted Snapchat Stories

Collaborated with the senior designer on research, concept, clip selection, and frame design of snapchat ads

Display banners

Designed static and animated rich media display banners

Email campaign

Cruella Instant Experience

Conceptualized and executed all aspects of a Facebook Instant Experience. In response to the social media buzz about Cruella's new origin story, the Instant Experience takes the user through a short quiz about her background before teasing her motive and driving the user to subscribe. The Instant Experience is comprised of a series of videos that simulate an interactive experience for the viewer.

Connected TV

Examples of placements across various devices and campaigns

Amazon feature rotator

LG wedge banner

Playstation 5

Apple Featured Content Spotlight

Live Roku 4K placement utilizing multiple variations

The Bad Batch

Designed connected TV and social placements for The Bad Batch season 1. The home launcher asset was used in Vizio's marketing materials, including the Vizio.com home page.

Lifecycle emails

Innovated the email design standard with the creation of new layouts and introduction of custom animated GIF hero modules

Designed mutli-IP hero layout

Proposed custom hero with production photos

Designed lower module multi-IP layout

Proposed editorial look

GIF hero

Proposed GIF hero

Partner placements

Soul takeover for NFL.com

Yahoo/Verizon login takeovers for The Book of Boba Fett and Turning Red

Indiana Jones Collection

In anticipation of the final installment in the Indiana Jones series, four legendary films joined the Disney+ catalog for the first time. This accompanying campaign leverages multiple titles to attract fans and newcomers alike to re-explore the epic adventures of Indiana Jones. The antiqued postcard design hearkens back to the history of Indy's adventures and nostalgia of longtime fans.

Art director: Jared Narber

Amazon feature rotator

Amazon inline banner

Social placement

Display banners

Email hero

Disney+ Day 2021

Disney+ Day is an annual opportunity to celebrate the hundreds

of millions of fans across The Walt Disney Company brands. The first Disney+ Day in 2021 offered exciting subscriber experiences and perks, new content, and peeks into the next chapter of Disney+.

I had the unique opportunity to lead the design with upfront pricing and a typography-only version, both new approaches for the Disney+ marketing team. This campaign offered several challenges between navigating the new brand standards and delivering across 13 partners with a budget 3.5 times the average direct buy for Disney+. Direct display ultimately drove 43% of the total consideration Disney+ Day signups.

Art director: Joe Eichelberger