As multimedia designer, I produced brand and marketing materials for the global Fuze market. Deliverables included digital advertisements, internal print pieces, presentations, event collateral, and animated GIFs. Additionally conceptualized and edited promotional video.
Flex summit 2019
Flex Summit was an immersive one-day conference that connected global leaders in flexible work at one destination. The first annual Flex Summit was held on June 5, 2019 and sponsored by Fuze.
Art Direction: Francesca Maida - Event photography: Kevin Eduard White
Flex Summit sizzle reel
Storyboarded, art directed, and edited the introductory video for Flex Summit. The video was distributed by the marketing team to get employees, prospective attendees, sponsors, and speakers excited for Flex. Copy by design and marketing teams.
Art direction/sound: Drew Allison
Flex Summit intro video
Edited a video to play at the kickoff of Flex. This video was intended to tease the day's content without spoiling any of the more nuanced insights before keynotes began.
Flex shape animations: Evan Ingersoll
Flex Summit Speaker Videos
Designed intro/outro sequences and edited 14 speaker videos from raw footage. Watch the videos here.
Does not include highlight reel.
LinkedIn GIFs
Created a series of 10 GIFs to promote Flex Summit on Fuze social media pages.
Entrance screens
Designed a dayparted program for the two screens at the entrance of the venue. The left screen featured Flex branding while the right screen featured current and upcoming programming and brand messaging. The screens served as an abridged version of the program for attendees as they arrived and returned from breaks throughout the day.
Floor Clings
Designed a series of floor clings for Flex Summit based on existing brand guidelines and event materials.
Badge Stickers
Attendees answered the prompt "I do my best work..." by choosing the badge stickers that best reflect their work style. This exercise functioned as a networking conversation starter between attendees at the event.
Badge design: Francesca Maida
Flex stamps
Designed stamps for the VIP attendees' invitations.
Company Culture Video
Led the creation of a culture video for the Fuze website. Interpreted and curated raw footage from various sources, storyboarded, copywrote, and edited video.
This project is presented as a draft
Display ads
Examples of retargeting ads from various campaigns. Process includes iterating and collaborating with the design team, finalizing artwork, and formatting designs for multiple sizes.
Print ads
Designed a two page ad for the SIM Central Florida Golf Tournament program.
Adoption Playbook
Formatted the 24-page guide for print in English and French, including creating a style guide, charts and tables.
Fuze at Barclays Center
Created a short video advertisement for the Oculus at the Barclays Center
