Zipcar Brand Proposal
Zipcar is a car-sharing service made with city-dwellers in mind. Users can rent cars by the hour for quick getaways, business trips, big hauls and more. The service appeals to college students, as drivers aged 18 and up can register with their university. The fast-paced nature of this service inspired me to create a responsive logo and brand redesign. It allows the user to easily see important data during their reservation; right on the home screen of the redesigned Zipcar app.